Friday, May 18, 2018

Team Work Makes the Dream Work : Apple and microsoft

When the co-founder of the company Apple, Steve Jobs returned to the company in 1997 the beginning of Apple's resurrection was just beginning.  After twelve entire years of complete financial loss, Gil Amelio was ousted from the CEO position. Jobs took the position over and his task to complete was to restructure the company back to success. This is where the partnership with Microsoft was formed The Apple-Microsoft deal was revealed at the 1997 Macworld Expo. Both Gates and Jobs made the public announcement of Microsoft office and the $150 million investment in Apple. During this expo, Steve Jobs stated ¨If we want to move forward to see Apple healthy and prospering again, we have to let go of a few things here. We have to let go of this notion that for Apple to win, Microsoft has to lose.¨ This was the end of a long-lasting competition between the two major tech industries.
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