The message of the video was simple, to vote for President Johnson and that presidential candidate Barry Goldwater was a maniac that will lead the world into nuclear destruction. However, what the daisy girl had lead the political commercial route was a world of utilizing emotions (mostly fear) in political advertisement. The Daisy Girl's pioneering influence has spread even in today's political advertisement. For example, the 2004 Bush campaign successfully employed the same techniques with a spot that depicted al Qaeda as wolves. Although this was simply a short one minute video, the impact it had on the world even till today had been done to drastically shift our media focus and commercial content, what are some other significant historical political advertisement focuses that had contributed in shifting the current American entertainment and political ad focus?
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As you said commercials had a major impact when it came to sending a message to public about things like nuclear warfare.This was an interesting tactic that President Johnson used to win the election. Today you would never think that something like that commercial could drastically have an effect, but back then it did to show people that nuclear war could be prevented if he was put into power.
ReplyDeleteThough we laugh at the bluntness of the commercial, we must admit that it worked very well because Lyndon Johnson won the election. This comercial used tactics that are still very well known and used widely today such as slander and using pathos.
ReplyDeleteWow, this commercial is so great. There is some strategy behind the laughable plot. The child makes parents fear for their kids, and then the dramatic bomb scares the people. But it's so dramatic and irrational, that it's more funny than anything.
ReplyDeleteI think it is interesting that such a minute commercial had such a powerful impact on political advertisement. This commercial reached out to many Americans and had a strong effect on America's perception of President Johnson.
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