Sunday, November 26, 2017
Self-made Milionaire
Sarah Breedlove also known as Madam C.J. Walker was born on December 23, 1867 in Louisiana. She was born into a family of 5 whose parents were former slaves. Yet she became an orphan at the age of 7 right after she was married at 14 to Moses McWilliams . She had her only child named A’Leia. When Moses passed away two years later, she decided to move to St. Louis. There she worked washing clothes and only getting paid $1.50 a day. During this time, Sarah had a scalp condition and lost much of her hair. She began making home remedies from which some turned out very effective. With the help of her second husband, Charles J. Walker, she was able to promote and advertise a hair care business. Her business would be mainly towards African Americans and their unique hairstyles. After the launch, Sarah would go door to door giving demonstrations of her products and recruiting people to teach others about hair care. Her business later expanded into a factory in Indianapolis where it became the headquarters for the Madam C.J. Walker Manufacturing Company. Sarah then kept traveling the U.S where she gave job opportunities and many African Americans the power of economic independence. By the time she got back, she had around 25,000 Walker sales agents. Then she began her work as a philanthropist, Sarah donated to the African American Young Men’s Christian Association and contributed to the National Association for the Advancement of Colored People’s anti-lynching foundation. Along with donations, she was able to offer scholarships for black colleges and financial support for orphanages. Lastly, she became a political advocator fighting against lynching at the Negro Silent Protest Parade. From there, she also visited the White House to speak on behalf of the rights for African American soldiers who had fought in World War I. Sarah passed away on May 25, 1919, her business was set at a value of more than 1 million and her being the owner, the personal fortune was between $600,000 and $700,000. Her legacy continued with her daughter A'Lelia who organized The Dark Tower, a cultural beauty salon. A’Leia went on to become a huge part of the Harlem Renaissance era by entertaining writers, musicians, and artists from Harlem and Greenwich Village.
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It is interesting how a African-American woman was able to accomplish a lot when the system of segregation was against her and was able to earn a lot of money which she used to donate to organizations that want rights for colored people in the US. She was one of the few people who took advantage of the system of segregation to sell her products to African-American's.
ReplyDeleteI love how she rose up like this with her own brand in the middle of all this racism and prejudice. There were white people that burned down black businesses and other ways of putting down black people but she outsmarted the system and made products specifically for black people so no white business was threatened by it.
ReplyDeleteI think he story epitomizes the American Dream to be able to start with nothing and eventually amass a fortune for oneself. Her story is so inspiring because she was able to accomplish so much even when she had all odds set against her. She became an example for other African Americans and it is with people like her that real change is made. What allowed her business to become successful? How did her target consumer group actually allow her to become more successful?
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